We teamed up with Kneeon & UNINTERRUPTED to create the series Built From Concrete for Powerade. Kemba Walker, Jamal Crawford and Asia Durr each talked about how streetball legends and their moves inspired them. 

Director: //kneeon
Design/Illustration: Matt Smithson
Executive Producer: Michael Belmonte | Animation Producer: //kneeon
2D Animation: Arthur Guttilla, //kneeon, Pavelas Laptevas
Compositing: Mike Healey
Texturing and 2D animation: Deux Wave
Animators: Raymo Ventura, Rozz Zimmerman
Animation Intern: Ariana Williams
Sound Design: Arjun Sheth
Music: Nascent Beats

(August 2019)